Art of Printing 1919. The Bauhaus...

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The Bauhaus and its precursors in the graphic arts industry
 
With a cross-section through the year 1919, the exhibition uses the example of posters, printed advertising materials, company logos, (trade) magazines, books, typefaces and product designs to show how innovative the printing industry and commercial art in Germany were shortly after the end of the First World War. Even before the founding of the Bauhaus, the art of printing shaped and decisively influenced the view of modern design.
 
The rapid development of the graphic arts industry, especially in Leipzig, was abruptly interrupted by the First World War. The innovations shown at the Bugra (International Exhibition for the Book Trade and Graphics) in Leipzig in 1914 were only able to make room again in 1919. The vacuum of the First World War dissolved, a juxtaposition of tradition and modernity in the design was visible in public space and encouraged many new developments.
 
In many areas, such as typography, book design, advertising for consumer goods, trade fairs and machinery, there were new approaches that the Bauhaus eagerly took up and further developed. Not to be forgotten is also the technical development, e.g. in graphic engineering, which made modern design possible. The combination of design and technical feasibility around 1920 is another focus of the exhibition and at the same time a contribution to industrial culture and design history.

 

The exhibition is a contribution to the Bauhaus 100 Anniversary

Advertisement of H. Berthold Messinglinien-Fabriken und Schriftgießereien AG, from: Das Plakat, May 1919; Source: Deutsche Nationalbibliothek, Deutsches Buch- und Schriftmuseum

Advertisement Hans Neumann Reklamekunst-Atelier Wien, from: Reklame, January 1919; Source: Collection ReclameArsenaal, www.ReclameArsenaal.nl

Magazine Das Plakat, May 1919; Source: Deutsche Nationalbibliothek, Deutsches Buch- und Schriftmuseum

Magazine Die Reklame, May 1919; Source: Deutsche Nationalbibliothek, Deutsches Buch- und Schriftmuseum

Poster Leipziger Reklamemesse Frühjahr 1919, Ludwig Hohlwein; Source: Leipziger Messe GmbH, Unternehmensarchiv © VG Bild-Kunst, Bonn 2018

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